Latest Episodes
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Search Everywhere Optimization With David Wilson of Zozimus
David Wilson has been doing this since AltaVista. The Zozimus executive vice president argues that search engine optimisation has become search everywhere optimisation: findability...
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Optimize Your Brand, Not Just Your Website — Sonia Urquilla (SEO by Sonia)
Sonia Urquilla watched her father’s local shop close because nobody could find it. No profile listing, no website. She now runs SEO by Sonia...
Benjamin Behrooz on Empathy, Blue-Collar Marketing & the AI Silver Lining
Unlock the secrets of effective branding with Benjamin Behrooz! In this episode, we dive deep into the importance of empathy in business and how...
Link Building for SaaS: The Strategies That Still Work in the AI Era | Kristiyan Yankov
Most SEOs treat link building like a chore. Kristiyan Yankov built a whole agency on it. He’s the founder of Above Apex, a link-building...
The Two Types of SEO Left: Zak Ali on Surfaces, Digital PR & Terminal-Native Workflows
Most SEOs are defending a job that no longer exists. Zak Ali () — General Manager of Finder US ( and one of the...
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Why Ranking #1 Isn't Enough Anymore — Christopher Gimmer (Snappa & GoodMetrics)
Snappa has held number one rankings for ten years, and Christopher Gimmer says that is no longer the same thing as getting the click....